What makes Sharp Freelance website design successful
Over the process of your website's development, focus is placed on 3 areas: Analytics, Design & Development, and Maintenance. Ultimately the client decides what roll Sharp Freelance has in their site development. However, the procedures detailed below outline proven best practices and efforts which will provide the best results of your online business. When the site is completed adhering to the practices below, you will have a better proponent of a business partner, rather than a website that is just an observer of passing web traffic.
Analysis should be ever present in every stage of your websites existence. If you are not collecting and reviewing statistics from your site, you will have a difficult time knowing how to improve. For website redesigns, your existing site can provide valuable information about your client's expectation and behavior when visiting your site. For new websites, statistical information is used to observe visiting trends, poor conversion movement, and abandonment indications. In order to provide continued improvements to your site, monitoring your websites statistics will provide a healthy way to plan changes to your site.
The designing of your website should focus on the conversion factor and not for the sole purpose to be graphically exciting. Design should accomplish 3 things.
1. Instant Affinity - you have 50 milliseconds to win your customers continued presence. This isn't enough time for them to read any copy or demo your product. The split second your visitor sees your page, their judgment is based totally on a visual and hierarchical impression. If in that short amount of time they are impressed that your site is what they expected, then you've attained their instant affinity.
2. Credibility - Once you've captured your visitor for a couple more seconds, your positioning statements, sub headings, and graphical content will be what instills a sense of credibility in your business. All elements of typography and design should balance to move your visitor to make one decision... to investigate further.
3. Focus - Once you have your clients to the point of believing in your business credibility, they will begin to move through your website. A well organized website will present the options that they need to move them through your presentation and toward your lead or sales mechanism. Options in the form of navigation, links, movement in graphics, color combination, disparity or over populace of imagery all contribute to your visitors ease of movement along the path to conversion.
Maintaining your site means that there is constant monitoring of the website's progress for the purpose of continued improvement. This requires the on going analysis of statistical data gathered by your website. With this data, informed decisions can be made for site modifications, Pay-Per-Click changes, and marketing attention. However, making random changes is ill advised. Decisive changes can be put to test through split and multivariate testing. In this type of testing you can make changes by creating multiple variations of the modified page and run those pages simultaneously. The result is that one of the variations will out perform the rest. It is only through this testing that you can guarantee the continued success of your website presence.
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